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What is SF?

SF is short for SkinForum, which means Skin Care Simplified.
We curate clean, simple yet innovative, fun and effective skin-loving products to create great skin in any setting.

Where is SF made?

Born in New York, inspired with its never-ending creativity and innovations.
Made in Korea with its not-only-trendy and fun but powerful and effective ingredients.

When is SF Squad online?

SF HQ is based in Plainview, Long Island.
Hours are 9:00AM - 6:00PM EST.

Where else can I buy SF?

Head to our instore location list to find the amazing stores that fell in love with SF just like you did.


Is SF cruelty-free?

Absolutely! We love our little friends, so no Animal testing. Never done and never will.

Is SF owned by a company that test on animals?

No. SF's big brother VOESH, the creator of single-use spa, is also cruelty-free and super vegan!

Are SF products vegan?

Some of our products are vegan, but not all of them.
Check the ingredients list on each product page to make sure it fits your skin needs.

Are SF products paraben-free?

100%! We use the best possible ingredients in our products, including clean and high-tech formulas like Hyaluronic Acid, Collagen, Niacinamide, Peptide, various fruits and botanical extracts.

What skin types are SF products suitable for?

Appropriate for all skin types. All SF products are dermatologist tested, no parabens, no synthetic colors, no petroleum, no mineral oil, no chemical sulfates and no phtalates.


Can I get free samples?

Selected samples are available with purchases on
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How do I find out about new and upcoming products?

Join the #sfSQUAD! Sign up for our mailing list down below, promise only clean and fun emails!
Follow us on Instagram and Facebook where we keep you updated with sneak peeks and other fun stuff.

I’m an influencer, how can we collaborate?

We love vloggers and bloggers! Please send an email to

I'm media, can you connect me to PR?

For all PR inquiries and request, please contact



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